Client Story — Growing Brand

A site built for a brand that outgrew its old platform.

When Aneesa's recommendations and audience grew beyond what her old setup could hold, we built a platform designed to carry the full story — the shop, the recipes, the blog, and the partnerships — without feeling crowded or hard to manage.

Visit the site → See the build
Aneesa and her son walking together by the marina
759 Products in the shop
60 Brand partnerships
11 Recipe pages
18 Blog posts
The Starting Point

A brand with no room to grow.

Aneesa had everything a wellness brand needs to succeed: a genuine point of view, years of deep research into clean living, and an audience that trusted her. What she didn't have was a platform that could hold it all.

Her previous site was hitting its ceiling. The shop couldn't handle the product volume she needed. Recipes and blog posts lived in separate places that didn't talk to each other. And as her recommendations grew — more brands, more products, more categories — the gap between what she knew and what her site could show kept widening.

"I do all the comparisons and research so you don't have to."

That's Aneesa's promise to her readers, and her site needed to make good on it.

So we built her something of her own — not a template stretched to fit, but a real platform designed around how she actually works and what her audience actually needs.

The Transformation

See it side by side.

Same voice, same brand — a platform that can finally hold it. Every “after” is live — click any to open the real page.

The old All Good with Aneesa homepage on Squarespace Before
The new All Good with Aneesa homepage After Visit live page ↗

Recipes

The old recipes page Before
The new recipes page After Live ↗

Blog

The old blog page Before
The new blog page After Live ↗

Discount Codes

The old discount codes page Before
The new discount codes page After Live ↗

About

The old about page Before
The new about page After Live ↗
New — didn't exist before
The new shop page, with 759 filterable products Visit live page ↗
The Build

Everything. From scratch.

We built a fully custom site on her own domain, with dedicated sections for every part of the brand.

  • A shop built to hold it all

    759 products, organized into categories built around how she actually shops — images, affiliate links, and filters, all easy to keep current as her list changes. It's not a store she stocks herself — every product is one she recommends, linking straight to wherever it's sold.

  • Discount codes page

    A dedicated page for Aneesa's brand partnerships and exclusive reader codes, always in sync with the rest of the site.

  • Every shop, one click away

    Amazon, LTK, ShopMy, Wayfair, Target, and Good Ranchers — linked from every page, so readers always have a fast path to wherever Aneesa shops.

  • Recipes that double as a shop

    11 recipe pages where every ingredient and piece of equipment links directly to where she shops. Her recipes aren't just content — they're another way for readers to shop.

  • Editorial blog

    18 blog posts covering clean swaps, gift guides, product deep-dives, and more — each one accurate, in her voice, and linked to what she actually uses.

  • Everything else a real site needs

    About, Contact, legal pages, a mobile menu, a favicon (the little icon in the browser tab), and clean link previews when pages get shared — the full brand presence, built in from the start.

Technical Foundation

759 products. All in sync.

The most useful part of this project is something you'd never see on the page. Aneesa recommends hundreds of products across many categories, and that list grows all the time. So we built the site so everything — the shop, the recipes, the storefront links — draws from the same organized set of recommendations. Update it once, and it stays consistent everywhere.

That's what keeps a site this size current instead of chaotic. When Aneesa starts recommending a new shop — Good Ranchers, say — it needs to appear in the shop links on every page. That's one update on our end, not the same edit made by hand on page after page. As her recommendations grow, we keep the site in step, so she can focus on what she does best: finding the good stuff and sharing it.

The categories match how Aneesa actually organizes her world — from Skincare and Makeup to Home, Pets, and Wellness Tech. Not a generic, off-the-shelf category list, but one built around her content and how her readers think, with room to grow as her recommendations do.

Built to stay simple, however much it grows.

Skincare Skincare
Makeup Makeup
Hair Care Hair Care
Supplements Supplements
Beverages Beverages
Pantry Pantry
Home Home
Cleaning Cleaning
Outdoor Outdoor
Kids Kids
Pets Pets
Personal Care Personal Care
Recipes & Blog

Every recipe and post links to what she recommends.

Recipes

All 11 recipe pages double as a place to shop. Every ingredient links to a product Aneesa recommends. Every piece of equipment links straight to where she shops. When her recommendations change — a new brand in, an old one out — one update carries through the whole recipe library at once.

The result is a recipe section that earns its keep: genuinely useful for readers, valuable for Aneesa's partnerships, and easy to keep current as her recommendations evolve.

Lasagna Soup Immunity Shots Marshmallows

Blog

18 posts covering everything from Mother's Day gift guides to deep-dives on cleaner pillows, better sleep, dishwasher detergents, and makeup. Each one is in Aneesa's voice and linked to the products she actually recommends.

The pillow post, for example, walks readers through her real sleep setup — an organic latex pillow and Coop Sleep Goods (code ANEESA for 20% off) — the kind of specific, trustworthy detail her audience comes back for.

Better Pillows Better Sleep Mother's Day Gifts
The Outcome

A platform that grows with her.

Aneesa now has a site built around how she actually works — one that grows with her recommendations, reflects her voice across every page, and gives her readers a place that's genuinely worth coming back to.

759 Products, with plenty of room to grow
39 Pages the storefront bar spans, all in sync
60 Brand partnerships, always in sync
6 Storefronts linked across every page
Work with Up Top Studio

Your site should work this hard too.

We build custom websites for small businesses and creatives who've outgrown what templates can give them. Let's talk about what yours could be.

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