Belle Vie is a hair spa and wellness center in Westchase, Tampa — a signature head spa, organic color, infrared sauna, and cold plunge, all under one roof. Their whole business was stacked onto a single scrolling page. We built a custom five-page website with room for every part of it.
Belle Vie had built a real destination in Westchase — organic hair care, a signature head spa, and a wellness center with an infrared sauna and cold plunge, all under one roof and grounded in faith. What they didn't have was a website that could carry it.
Everything lived on one long scrolling page from a basic site builder: services, prices, the story, the photos, all stacked together. The salon and the wellness side shared the same cramped space, the team had nowhere to live, and the site never quite felt like the place it was describing.
"Feel beautiful. Live well. The Belle Vie way."
That's the promise. The site had to live up to it — and give each side of the business its own space.
Founder Shawna Fearneley — the brand is built on beauty, wellness, and faith.
The Transformation
See it side by side.
Same brand, more room to move. The “after” is live — open it and scroll the real thing.
BeforeBefore — the entire business on one pageAfterVisit live page ↗After — a homepage that sets the tone
Room to Grow
Four pages that didn't exist before.
On the old site, everything competed for space on a single page. Now each part of Belle Vie has a home of its own. Every one is live — click any to open the real page.
A fully custom website on their own domain, designed around how the business actually works — with a page for every part of it.
A custom five-page site
Home, Hair Spa, Wellness, Our Story, and Contact — each part of the business gets its own space instead of fighting for room on a single scrolling page.
Two experiences, one brand
The hair spa (head spa, organic Areté color, precision cuts) and the wellness center (infrared sauna, cold plunge, memberships) each get a dedicated page, unified under one identity.
An interactive gallery
A photo gallery with a full-screen lightbox — keyboard navigation, prev/next, and a counter — so visitors can tour the space at their own pace, with a “load more” that keeps the grid tidy.
Meet the team
A dedicated Our Story page with the founder's story and the full team of stylists and wellness practitioners — so clients can put a face to whoever's about to take care of them.
Built to be found
Clean SEO on every page: proper titles and descriptions, local-business schema, and social share cards so links look right when they're shared in Instagram DMs and texts.
Fast & mobile-first
A tidy mobile menu, layouts that hold up on any screen, fast-loading photos, and small touches like a favicon and clean link previews — so it looks right wherever it opens.
Two Experiences
Hair spa and wellness, each with its own home.
The Hair Spa
The signature head spa — scalp analysis, warm steam, halo therapy, and organic oils — alongside ammonia-free Areté organic color and precision cuts. The Hair Spa page gives the salon side its own home, with a services menu, a look inside the suites, and real client transformations.
The Wellness Center
Contrast therapy done right: full-spectrum infrared sauna and an invigorating cold plunge, offered as single sessions, combos, and monthly memberships. The Wellness page sells the experience on its own terms — the benefits, a service menu, and clear pricing.
The Outcome
A site that finally matches the space.
Belle Vie now has a website that feels like walking through the door — one brand across every page, the hair spa and the wellness center each with their own space, and an easy path to booking.
5Pages, each purpose-built
2Sides of the brand, unified
7Team members introduced
100%Mobile-ready & SEO-tuned
Work with Up Top Studio
Your site should work this hard too.
We build custom websites for small businesses and creatives who've outgrown what templates can give them. Let's talk about what yours could be.
